Fake Ads on Autotrader

September 16, 2012

I spotted the ad above in autotrader this evening while fantasy shopping for a shiny new Audi Q7 on www.autotrader.co.uk. The ad for “Whacky Racer” seemed slightly fuzzy and out of place on the first page. Turns out it was a fake ad, leading to a full advertising page about drinking and driving.

All in all I’m impressed. This is an ad coming from a government agency that is customised entirely to this website and uses strong emotions and a fake format to get click-through’s. If they can be this inventive, surely we can all learn from that.

{ 3 comments… read them below or add one }

The Daily Times April 9, 2013 at 10:47 pm

An interesting view of the automotive industry. Where do you see the future of the industry, will it ever recover or will there be major casulties?

jess SEO August 25, 2013 at 7:45 pm

really interesting..specially coming from a governement agency.. never heard about some fake ads like these well not from a government agency..their really slick

Ravi v September 1, 2013 at 5:29 am

Firstly I just want to know how he got the approval to display such an ads like this. Its more strange than interesting for me, that why a government agency has given such an ad which has no price tags but info about the car and stereo but suddenly changing to accidents and Volvo hits and she calling cops may be a joke from the middle of a movie clip. Finally a good catch of a different variety of ads.

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